CRITA, is the Sicilian name for clay. Crita like the land that saw us being born and that made us all fall in love. Crita - with a well-rolled R - like clay that becomes the indispensable raw material for our products, was born from the idea of a group of friends, Davide and Livio, Sicilians by birth, and Matthias, Austrian but Sicilian for love. .